imaginArt announces the immediate commercialization in Spain of BlueZoo’s pedestrian traffic analysis services Bluefox.

With Bluefox services, data is collected through Wi-Fi sensors to measure the number of visitors, their time spent, their recurrence rate as well as sporadic visitors or other more complex metrics. Services can be delivered simply by using BrightSign players plus a Wi-Fi connector without the need for additional hardware. This allows to know in real time among other statistics, the occupation of the capacity and the effectiveness of the digital signage.

Unlike other location analysis companies, these services preserve consumer privacy since no information about consumers is collected beyond the presence of their mobile phones: not even mobile phone numbers, complying with the General Regulation Data Protection (GDPR).